By writing a business case to poll your executive team. The business case can be used to pitch an innovation project highlighting the measurable metrics such as revenue growth, volume growth, profit generation, and market share. Business cases are used to capture opportunities and are a necessary tool for strategic opportunity management and of course justifying the expense. To the organization, the business case presentation outlines the business opportunity in the marketplace whilst identifying the risk and reward in the industry. It can be used to apply various concepts covered in strategic opportunity management taking into consideration all aspects of costs (labor, materials, etc.) and possible sources of revenues and applications for success. Once a functional team, (e.g. human resources, sales or IT) identifies key digital assets that can be leveraged to significantly improve business processes or example improving customer user experience utilizing a mobile app to increase market growth . A business case can be used in motivating the designing/improving business processes by enhancing the traditional business model to include mobile apps.The business case captures the link between business process, cost of technology and benefit realization whilst ensuring the company’s strategy is consistent with the goals of the functional innovation.