Research, books, and thought leadership on Digital Business Strategy, Digital Transformation, and Organizational Learning.
The Institute for Digital Business Strategy publishes research and books that advance knowledge in digital transformation, digital ecosystems, and strategic alignment between information technology and business strategy. The publications authored by Institute faculty and researchers contribute to global discussions on digital business innovation and organizational transformation.
Featured Book Publications
The Definitive Guide to a Digital Business Strategy:
Get Your Business Off the Ground, Disrupt a Big Digital Market.
Volume 1 IDBS Press
Authors: Dr. Albert T. Mubako and Dr. Jeffrey S. Ray
Publisher: Amazon Digital Services / Kindle Edition
Year: 2020
ISBN: 979-8666200476
This book provides a practical framework for developing and implementing a digital business strategy in an increasingly competitive digital economy. The authors outline how organizations can launch digital initiatives, disrupt existing markets, and build sustainable competitive advantages through digital technologies and strategic innovation. The guide explores strategic alignment between business goals and digital capabilities to help organizations successfully navigate digital transformation.
Digital Transformation:
The Realignment of Information Technology and Business Strategies for
Retailers in South Africa
Authors: Dr. Albert T. Mubako
Publisher: Anchor Academic Publishing
Year: 2017
ISBN: 9783960671145
This book explores how organizations can remain competitive in the digital economy by realigning business strategy with information technology capabilities. The research examines how digital technologies reshape retail strategies and proposes recommendations for achieving strategic digital transformation.
Smart Organizational Learning with Digital Transformation
Authors: Dr. Jeffrey S. Ray and Dr. Albert T. Mubako
Publisher: World Scientific Publishing
Year: 2023
This publication introduces a framework for digital transformation that begins with assessing digital maturity and aligning organizational structures with a digital business strategy model. The chapter emphasizes organizational learning as a critical component of successful digital transformation initiatives.
Building Artificial Intelligence into Digital Business Strategy.
The Definitive Guide to a Digital Business Strategy, Volume 2
Authors: Dr. Jeffrey S. Ray, Dr. George Ray & Dr. Albert T. Mubako
Publisher: IDBS Press
Year: 2026
This book examines how emerging technologies since 2020 especially Generative AI have profoundly influenced productivity, innovation, and growth across nearly all industries. It explores the changing digital landscape and next-generation technologies, offering guidance on how to apply strategic approaches to succeed in the coming decades. Real case studies are included, showcasing strategies for navigating innovation cycles through digital business strategies and smart organizational transformation. Maximizing opportunities for smart organizational transformation requires careful consideration of the risks and potential trade-offs involved.
Research Publications
Security Implications in the Transformation of Healthcare Through Internet of Things Devices
Authors: George Ray, Ephias Ruhode, Albert Mubako, Jeffrey Ray, Walter Kashiri
Journal: Issues in Information Systems
Year: 2021
This research investigates security vulnerabilities in IoT-enabled healthcare systems and explores strategies to strengthen digital infrastructure for medical technology ecosystems.